Privacy policy

Effective Date: March 2, 2024

Last Reviewed: June 30, 2025


This Privacy Policy describes how HeadsUpHockey (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your personal information when you visit or make a purchase from headsuphockey.ai (the “Site”) or otherwise engage with our services (collectively, the “Services”).


By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Services.

 

 

1. Changes to This Policy

 

We may update this Privacy Policy periodically to reflect changes in legal requirements or business operations. When we make changes, we will revise the “Last Reviewed” date and post the updated version on our Site. Please review this Policy regularly.

 

 

2. Personal Information We Collect

 

 

A. Information You Provide Directly

 

  • Contact Information: Name, email, shipping/billing address, phone number

  • Account Information: Username, password, security questions

  • Order Information: Products purchased, payment confirmations, shipping preferences

  • Customer Support: Information you submit via email or other communications

  • Shopping Activity: Wishlist contents, cart data, product views

 

B. Information Collected Automatically (Cookies and Usage Data)

 

We automatically collect certain technical and interaction data using cookies, web beacons, and other technologies:

 

  • IP address, browser type, device ID, pages viewed, referral source, usage times

  • Interactions with ads and marketing emails

 

For details on cookies used through our Shopify store platform, visit:

https://www.shopify.com/legal/cookies


You can control or disable cookies in your browser settings. However, some parts of the Services may not function correctly without them.

 

C. Information from Third Parties

 

We may receive personal information about you from:

 

  • Vendors and partners (e.g., Shopify, payment processors)

  • Marketing platforms and analytics providers

  • Third-party technologies embedded on our Site (e.g., pixels, SDKs)

 

 

3. How We Use Your Information

 

We use your personal data for the following purposes, based on applicable legal grounds:

Purpose

Legal Basis

Fulfilling and managing orders, payments, shipping, returns, and account access

Contractual necessity

Communicating with you regarding support, orders, or account changes

Legitimate interests

Sending promotional materials via email or SMS

Consent (where required)

Improving our services and performing analytics

Legitimate interests

Fraud detection and platform security

Legal obligation and legitimate interests

 

 

4. Disclosure of Your Information

 

We may share your personal information with:

 

  • Service providers: e.g., payment processors, hosting providers, fulfillment vendors, analytics tools

  • Business partners: including Shopify, for operational and advertising support

  • Affiliates: within our business group to support services

  • Legal and regulatory authorities: where required by law, subpoena, or court order

  • In the event of a merger, acquisition, or sale of business assets

 

We do not sell or share your personal information as defined under applicable privacy laws. If that ever changes, we will notify you and offer a clear opt-out mechanism.

 

 

5. Children’s Privacy

 

Our Services may be used by individuals of any age. However, we do not knowingly collect personal information from children under the age of 13 without parental consent. If you believe we have collected such data, contact us at info@headsuphockey.ai to request removal.

 

 

6. Security and Data Retention

 

We implement reasonable security safeguards to protect your information. However, no method of data transmission or storage is 100% secure.


We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements—balancing these needs with the principle of data minimization.

 

 

7. Your Rights and Choices

 

Depending on your jurisdiction, you may have the following rights:

 

  • Access: Request to know what personal information we hold about you

  • Deletion: Request that we delete your personal information

  • Correction: Request correction of inaccurate information

  • Portability: Request a copy of your information in a portable format

  • Restrict Processing: Limit how we use your data under certain conditions

  • Withdraw Consent: Opt out of marketing or withdraw previously granted permissions

  • Appeal: Appeal our response to a previous privacy request

 

To exercise these rights, please email info@headsuphockey.ai. We may request verification information (e.g., email, order number) and will respond in accordance with applicable laws. Authorized agents may submit requests on your behalf with proof of authorization.


We will not discriminate against you for exercising your data privacy rights.

 

 

8. International Transfers


We may transfer and store your personal data in countries outside your own, including the United States. When transferring personal data from the European Economic Area (EEA), UK, or other regulated jurisdictions, we use appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or equivalent arrangements.

 

 

9. Contact Us

 

If you have any questions, complaints, or requests regarding your personal information or this Privacy Policy, please contact us at:


Email: info@headsuphockey.ai